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Traffic Generation Tips

June 21, 2011 By gdsolarp Leave a Comment

Everyone knows the number one thing you need to be successful online is traffic to your website. Obviously, this assumes you actually have a reason for wanting this traffic. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. So, the critical step is to generate a steady flow of visitors.

Here are some tips for generating website visitors:

Here’s a short list of great, free traffic generating methods:

  • Web 2.0 Methods
  • Article Websites
  • Video Marketing

Let’s talk about each of these.

Web 2.0 Methods

Web 2.0 simply means the new family of websites that have user-generated content. These are great sites to work with because they allow you to participate in this content creation. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. The benefit of this to you is that your content is now considered as part of these sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. This is the hidden benefit of using Web 2.0 sites. Getting free web 2.0 traffic is a big topic that we’ll discuss more later. This is good overview of the reason to get into it, though.

Article Websites

Article marketing really builds on the Web 2.0 concept. Article directories fall under the category of web 2.0 sites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. But you also get the extra benefit of other users taking your article and putting it on their site. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. Here are a couple article marketing traffic tips:

  • Figure out what keywords you want to go after
  • Write specifically to target these keywords
  • Use anchor text links in the article and the “resource box”

Video Marketing

Our discussion would not be complete without talking about video. Here to we’re really looking at a web 2.0 sub-category. And just as article directories give you great SEO benefits and allow others to redistribute your content on their sites. video sharing sites give you all these same benefits. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.

OK, so how do you do effective video marketing?

  • Set up your YouTube account
  • Make your profile uncluttered by turning off all the modules
  • Put relevant “tags” in your profile
  • Include a link to your main site in your profile
  • Add 1 or more videos to your profile
  • In the title, the description and the tags for each video, include your main keywords

In closing…

If you want to get traffic to your site, then follow the advice in this article.

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Membership Niche Selection Tips

June 19, 2011 By gdsolarp Leave a Comment

In order to make sure your membership business is profitable, you have to select the right market. Here’s how.

First – Look for Fanatics

The first step in developing a profitable membership business is to find a market with fanatics in it. Fanatic is defined as someone with an irrational enthusiasm. These are the people you’re looking for because they are so enthusiastic they’re willing to spend money on their topic of fanaticism. OK, so we know what a fanatic is, but how do we find them?

  • One simple idea that’s easily forgotten is to scan the magazine racks when you’re out and about. Because it’s becoming harder and harder to keep print periodicals profitable these days, if you see a magazine on the shelves, you know it’s making money. And that means there are lots of people interested in it. That doesn’t mean definitely that it will make a good membership business, but it’s a good starting point.
  • You’ve got lots of opportunities every day to see what people are interested in. Just pay attention to what people talk about on the radio, at social gatherings, at the store or restaurants and anywhere in public. People generally talk about things they are interested in. And that may also mean they’re willing to pay money to learn more about it.
  • Conventions, clubs, and organizations. Once again, if there are enough people interested in a topic to create a club or organization, then there are enough people to build a membership business around it. Likewise, if there are enough people to hold a convention, there are definitely enough people to fill your membership website.
  • And of course there are all the things you have an interest in, too! If you’re interested in something, it’s highly likely others are, too. Making money is fun and it’s even more fun if you can do it in a niche you’re excited about.
  • Another fantastic way to discover what people are interest in is Google Trends. This service shows you the current most popular search terms. These topics are the hottest topics because lots and lots of people want information about them. Building a membership business around things people are actively searching for is a great way to ensure your success.

Step 2 – Determine the financial feasibility

After selecting a possible niche to build your membership site around, the next step is to find out if it’s a profitable niche to be in. One way to figure this out is to see if other are making money in it.

Here’s how to determine if you can make money in your chosen niche

  • Find out if there are blogs or forums related to it. Just search Google for “YourNiche blog” & “YourNiche forum” and see what comes up. This tells you there are people who are actively interested in your niche.
  • See if other people are creating and selling product in this niche by searching in Google Shopping, ebay and Amazon. It’s a good sign if there are because it tells you people are making money here.
  • Monitor Google Adwords to determine if people are running the same ads for weeks in a row. If they are, this means they’re making money on these ads – otherwise, they’d stop running them. Which means there is money to be made in your niche.

Finally – Figure out your barrier to entry

After figuring out a good niche and determining that other people are making money in it, the last thing to do is decide if you will be able to enter the market. Here’s how to make this determination:

  • Product types. What kind of products are being sold in the niche? You’re looking for a niche that sells info products. The easiest membership website to create and maintain are information membership sites.
  • The next thing to look at is the competition. You don’t want to try to break into a saturated marketing, so figure out how many people are already selling in this niche.
  • Unless the market is just so big that it doesn’t matter how many competitors there are, you want to limit the competition. So evaluate the size vs. the competition.
  • How quickly do people in this market make buying decisions and are the ready to buy? Every market is different. Sometimes people are looking for information and are ready to pay for it right now. And sometimes it takes weeks, months or even years for them to make the decision to purchase.

In Summary

OK, now that you’ve figured out what niche you’re going to go into. Determined there is money to be made and that the competition is not too strong to break into it. You’re ready to start your membership business. If you’ve done your homework, your business will be a success because you already know your market is a profitable one with room for you. Learning how to run a membership website is a topic for another article…

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Traffic is King, but this comes FIRST

June 17, 2011 By gdsolarp Leave a Comment

Visitors to your site are critical – getting them there automatically is even better. Here’s how…

Before we begin

Before you begin trying to get traffic to your site, you need to do your keyword research first. The reason this is so important is that you are going to be building content and traffic sources for specific keywords. So you need to make sure the keywords you’re targeting are worth targeting.

Here are the important considerations for your research:

  • How competitive are the keywords you’re going after? You’ll have to analyze the competition and see what’s out there for this.
  • Will the keywords you’re targeting bring buyers? Certain keywords are good for generating a lot of visitors who don’t buy anything. This is not what you’re looking for.
  • What about affiliates? Nothing brings more buyers like an army of affiliates. This means that some of your traffic focus should be on getting affiliates to your site.

This is critical to your business, but it takes a lot of time and effort. And hiring an expert is very expensive. The upside is that these two factors keep most everyone from even doing their keyword research. What I recommend is using website traffic software to save the time of doing it yourself and the money of hiring someone else. This will not only speed it up. It will give you better results, as well.

Once you know your keywords…

Now that you’ve completed your keyword research, you can begin using these keywords to get traffic to your website.

Here are a couple of clever ways to do this…

  • Most people overlook the power of Surveys!
  • “Help” Websites
  • Video

Surveys

Here’s the thing – people love surveys. It’s human nature. And smart website owners know this, so they will include your survey on their site if you make a good one. It’s a win-win. They get a great perk on their site and you get a link back to yours. Think about that – you get website traffic for free just for making a survey! This is a sneaky little idea that most people never even think of. Just make the question interesting enough that people will want to share it with their own visitors.

“Traffic Traps”

These sites, like answers.yahoo.com are filled with people asking and answering questions for each other. Once again, the main reason for this site is not the reason you’re interested. You are going to generate traffic, leads and sales from them. Of course, the process of digging through these sites and pulling out the content info of leads for your business is very time consuming. The good news is that it’s easy to find website traffic software that can do this automatically. This allows you to do the things in your business that can’t be automated and let the software just give you the leads.

Video Sharing Sites

No doubt you’re aware of YouTube and other video websites. These sites generate massive traffic and people watch over 2 billion videos a day on YouTube alone . So don’t miss out of this incredible source of free website traffic.

And don’t worry if you don’t have any idea of how to make a video. It’s really easy to just start with an article or something you’ve already written. And use free screen capture software to record yourself reading it. You can even get software that will automatically do this for you.

The Bottom Line…

It’s not that hard to get traffic to your websites. Use your noodle and come up with things other people aren’t doing. And today there are tons of options for software tools that can help with every part of this process.

Don’t waste any more time:

  • Step 1 is researching your keywords
  • Then create some surveys born to go viral
  • Build your traffic traps
  • And definitely include video sharing sites

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Affiliate Marketing Secrets

June 15, 2011 By gdsolarp Leave a Comment

Secrets of Affiliate Marketing

Affiliate marketing is by far the fastest way to get started earning a living online. This is when you send visitors to someone else’s product sales page, they do all the hard work of developing the product, making the sale, delivering the product and supporting the customer, and you earn at least a 50% commission

Here’s just a few benefits

  1. You can start right now with no up-front costs and no need to make a product, write the sales page, design the website, create marketing materials, or do support, billing and maintenance.
  2. It runs on auto-pilotfor you because they handle the billing, support, maintenance, etc.
  3. Your efforts are risk-free, because the product owner has already made sure the product sells. So you know that your traffic will result in sales.

Looking at these benefits, it’s clear that affiliate marketing is the way to go!

OK, but it’s not all rosy…

Once you send your visitors to the product sales page, they are gone forever. Most of them will not buy on their first visit, which means you’re losing over 90% of the traffic right off the top. And of the 10% or less that do buy, the product owner will be able to sell to them again, but you will not.

Is there are way around this?

Simply put, you need to capture the name and email of your visitors *before* sending them to the product sales page. By getting their contact info, you can follow up increase your odds of making the sale by sending them back to the product owner’s website multiple times. And if you’re a super star affiliate, you’ll provide high-quality content before sending them to the product website.

Here’s what these affiliate marketing strategies will do for you:

  1. You’ll be building your own list of potential customers that you can market to again and again.
  2. You’ll be warming them up by providing valuable information and then casually linking to the product sales page in the context of this information.

Here’s what you’ll need to create affiliate tools like this:

  1. A Video Squeeze Page (with video)
  2. At least a few pages of great content
  3. At least a 5-Part Email Followup Series

You’ll use the squeeze page as the place to send your visitors instead of using the product website. It captures the name and email of your visitors and puts them into your autoresponder, which then begins sending out the 5-part email series. Once your visitors have been subscribed to your email series, they are sent to your content pages.

You content mini-site builds the good will, so that when you send them to the product sales page, they are in a buying mood. And even if they don’t buy on the first visit, your email series sends them back to the product sales page again and again to increase your sales.

Putting all of these pieces together will increase your sales by 500% or more, so it’s obviously worth the time and energy to do it. And once it’s set up, it runs automatically – you just send visitors to the squeeze page, instead of the product website.

Setting it all up yourself requires some skill, and if you’re not up to it, you can use a service like Affiliate Silver Bullet. Services like this design the enter system (the video, the video squeeze page, the email series, the content pages, etc). The major benefit of using a service like this is that you can get started right away, and for a whole lot less than it would cost to do it all yourself. The downside is that other people will be using the same affiliate tools as you. But the internet is pretty big, so this isn’t much of a concern.

Another way to accomplish this is to hire “outsourcers” through a website like Elance to build and put your system together for you. The important thing is that you start using affiliate tools like the ones described here right now! Otherwise, you’re wasting your time and money.

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