Everyone knows the number one thing you need to be successful online is traffic to your website. Obviously, this assumes you actually have a reason for wanting this traffic. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. So, the critical step is to generate a steady flow of visitors.
Here are some tips for generating website visitors:
Here’s a short list of great, free traffic generating methods:
- Web 2.0 Methods
- Article Websites
- Video Marketing
Let’s talk about each of these.
Web 2.0 Methods
Web 2.0 simply means the new family of websites that have user-generated content. These are great sites to work with because they allow you to participate in this content creation. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. The benefit of this to you is that your content is now considered as part of these sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. This is the hidden benefit of using Web 2.0 sites. Getting free web 2.0 traffic is a big topic that we’ll discuss more later. This is good overview of the reason to get into it, though.
Article marketing really builds on the Web 2.0 concept. Article directories fall under the category of web 2.0 sites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. But you also get the extra benefit of other users taking your article and putting it on their site. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. Here are a couple article marketing traffic tips:
- Figure out what keywords you want to go after
- Write specifically to target these keywords
- Use anchor text links in the article and the “resource box”
Our discussion would not be complete without talking about video. Here to we’re really looking at a web 2.0 sub-category. And just as article directories give you great SEO benefits and allow others to redistribute your content on their sites. video sharing sites give you all these same benefits. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.
OK, so how do you do effective video marketing?
- Set up your YouTube account
- Make your profile uncluttered by turning off all the modules
- Put relevant “tags” in your profile
- Include a link to your main site in your profile
- Add 1 or more videos to your profile
- In the title, the description and the tags for each video, include your main keywords
If you want to get traffic to your site, then follow the advice in this article.